Privacy Policy | Possum Removal Pros

Possum Removal Pros ABN 00 000 000 000 ("we", "our", "us") is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how we collect, hold, use, disclose and protect your personal information.

1. Personal Information We Collect

We collect the following kinds of personal information:

Identity and contact data: your name, phone number, email address, and service address / suburb when you submit a quote request, contact form, or call us.
Service data: details about your property, roof type, possum activity, inspection notes, and job history necessary to provide our wildlife removal and proofing services.
Correspondence: records of phone calls, emails, SMS, and online messages relating to your enquiry or service.
Technical data: IP address, browser type, device type, operating system, referring URLs, and pages visited on our website.
Cookies and tracking data: see Section 5 below.

2. How We Collect Your Information

We collect information:

Directly from you when you fill in a quote or contact form on our website, call or text us, email us, or communicate via social media.
Automatically when you browse our website, through cookies, analytics tools, and pixels (see Section 5).
From third parties such as Google (via Google Analytics / GA4), Meta (via the Meta Pixel), and call-tracking services you have authorised.

3. How We Use Your Information

We use your personal information only for the following purposes:

to respond to your enquiry and provide a quote for possum removal or proofing services;
to schedule and perform the services you have requested;
to communicate with you about your job, including appointment confirmations, updates, and follow-ups;
to process payments and issue invoices;
to improve our website, services, and customer experience through analytics;
to deliver relevant advertising via retargeting platforms (Google Ads, Meta Ads) — you can opt out of personalised advertising at any time (see Section 9);
to comply with our legal and regulatory obligations, including record-keeping under state wildlife legislation.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Disclosure of Your Information

We may disclose your personal information to:

Service providers who assist us with IT hosting, analytics (Google Analytics / GA4), advertising (Meta Ads, Google Ads), call tracking, SMS and email delivery, and payment processing — each is contractually bound to handle your data in accordance with the APPs;
Regulatory bodies where required by law, such as state wildlife authorities (NPWS, DEECA, DBCA, DES) for licensing and compliance reporting;
Professional advisors including our insurers, legal counsel, and accountants where necessary.

We do not disclose your personal information to overseas recipients. Our service providers (Google, Meta) may store data in accordance with their own global infrastructure, but we do not separately send your data overseas.

5. Cookies, Analytics & Tracking

Our website uses the following tracking technologies:

Google Analytics / GA4: collects anonymous usage data (pages visited, time on site, referral source) to help us understand how visitors interact with our site. Google may use the data collected to contextualise and personalise ads of its own advertising network. See Google's Privacy Policy.
Meta Pixel: tracks conversions from Meta (Facebook / Instagram) ads and enables retargeting. The pixel collects data about pages viewed and actions taken. See Meta's Privacy Policy.
Essential cookies: required for website functionality (e.g. form submissions).
Advertising cookies: used to serve relevant ads to visitors who have previously interacted with our site (retargeting).

You can manage cookie preferences through your browser settings or by visiting our cookie banner on first load. To opt out of Google Analytics completely, install the Google Analytics Opt-out Browser Add-on. To control Meta ads, adjust your ad preferences at Facebook Ad Settings.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law:

Enquiry and quote records: retained for 2 years from the date of last contact, unless a service is performed.
Customer job records: retained for 7 years to meet tax, insurance, and record-keeping obligations under state wildlife legislation.
Analytics and tracking data: retained in aggregated form for up to 26 months (Google Analytics default).
Direct marketing opt-out records: retained indefinitely to ensure we respect your preference.

When information is no longer required, we destroy or de-identify it securely.

7. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure. These steps include:

SSL/TLS encryption on all web traffic;
secure servers and access controls;
restricted internal access to personal data on a need-to-know basis;
regular security reviews.

However, no data transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

8. Your Rights Under Australian Privacy Law

Under the Australian Privacy Principles, you have the right to:

Access the personal information we hold about you (subject to certain exceptions);
Correct any inaccurate or out-of-date information;
Withdraw consent to our use of your information for direct marketing or analytics purposes at any time;
Complain about a breach of the APPs.

To exercise these rights, contact us using the details in Section 10. We will respond within a reasonable period (usually 30 days). If you are dissatisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

9. Direct Marketing and Opt-Out

We may use your contact information to send service-related communications (appointment reminders, follow-ups) and, with your consent, promotional messages about our services. You can opt out of promotional communications at any time by:

clicking the "unsubscribe" link in any marketing email;
replying "STOP" to any marketing SMS;
contacting us directly (see Section 10).

We will never send you spam or share your data with third parties for their own marketing without your express consent.

10. Contact Us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or wish to make a complaint, please contact us:

Email: info@possumremovalpros.com
Phone: 1800 482 916
Mail: Possum Removal Pros, [Address], Australia

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.